Est. 2021
The Family Behind The Counter
We're a family-run, vegan pet bakery — a small, award-winning business that grew out of baking treats good enough to carry a dog's own name.

The Counter On Quay Lane
The bakery grew from a home kitchen into its painted shopfront at 3 Quay Lane, Cardigan — a little doggy café with an open-style kitchen you can watch us work in.
The treats are extravagant; the humans are not. We talk to the pet's person as a fellow soft touch — because we are one too.
What Goes Into Every Bake
- VEGAN
Vegan
Every treat is plant-based, with no animal ingredients.
- NATURAL
Natural
Simple, recognisable ingredients — nothing wellness-jargon about it.
- PET-SAFE
Pet-Safe
Baked by hand in an open kitchen, with pets firmly in mind.
An Award-Winning Family Business
We're proud of what this little bakery has become — recognised, well-loved, and still pressing every name into the dough by hand.
Browse The Counter